Product Marketing Manager (Full-time Remote) #PFS860176

Job Overview And Responsibility

• Build and own the end­-to-­end management of the multi­-channel, campaign strategy to drive business and increase user engagement.
• Partner with product and sales teams to create and prioritize business requirements to develop end-­to-­end integrated marketing plans that support our sales and product strategy.
• Execute campaign plans that include creative brief and copy development, campaign setup, A/B testing, conversion flows, and campaign optimization to maximize conversion rates
• Actively monitor all campaign analytics, create appropriate campaign reporting, and communicate results effectively to the management team. Provide strategic direction and recommendations based on analysis of results
• Test and optimize new programs and channels, while continuously measuring return on investment and scaling our efforts to create new business.
• Write in­-app copy that effectively engages users to increase retention.

Required Skills and Experience

• 3 ­- 5 years of marketing experience with past experience specific to SaaS.
• Experience owning execution of demand generation campaign: ideating, building, monitoring, optimizing and maintaining campaigns
• Experience collaborating across multiple internal teams and departments and building effective relationships and influencing change.
• A strong creative mind with the ability to ideate new campaign approaches and content.
• Experience with social media and email marketing tools such as MailChimp, Canva, Hootsuite etc
• Strong copywriting skills for both in­-app copy, notifications and email marketing campaigns.
• Hands-­on, get-­it-­done attitude with excellent organization and project management skills.

Why Candidate should apply this position

• Have worked in a fast­-paced environment.
• Have conceptualized and shipped any product or mobile app from idea to production with real users
• Are familiar with the use of additional sensors, such as gyroscopes and accelerometers.
• Have experience with Hybrid Application Development (eg: Flutter, React Native).

Reporting to

CEO

Interviewing Process

Interview with HR & CEO